• Do I Need To Hire A Real Estate Marketing Service?

    For as long as there have been real estate brokerages, there's been a need to market the properties that they own and want to sell. Though most companies rely on word of mouth and customer referrals to create traction in their agency, more and more are turning to real estate broker marketing services to be more intentional - and aggressive - about their efforts. Why? The answer is simple: Expertise.
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  • Overcoming The Obstacles Of IP Targeting

    IP targeting can allow you to target customers for marketing based on their location. However, there are some obstacles that you will have to overcome when trying to target a user with the help of their IP address.  IP Addresses Aren't Always Correlated A number in an IP address does not have a specific correlation to a specific location. You cannot determine where a computer is located only by its IP address.
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  • Six Common Programs Used For Channel Partner Incentives

    Channel partner incentive solutions are one of the best ways to get channel partners to sell more of your product. There are also numerous approaches you can take that may draw greater sales and increase revenue. 1. Rebates One of the most common types of channel partner incentives is a rebate. With a rebate, partners receive a percentage of their sales back. This is used to move products at a specific moment and is used by almost all companies.
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