Posted on: 19 August 2020Share
For as long as there have been real estate brokerages, there's been a need to market the properties that they own and want to sell. Though most companies rely on word of mouth and customer referrals to create traction in their agency, more and more are turning to real estate broker marketing services to be more intentional - and aggressive - about their efforts.
Why? The answer is simple: Expertise.
What is a Real Estate Broker Marketing Service?
Though not every brokerage specializes in one specific type of home, most at least understand the importance of defining themselves as either commercial or residential, or at the very least, staying focused on one specific geographic area. Specialization allows you to keep your focus on the areas that serve you best.
Real Estate broker marketing services operate the same way. They take the marketing efforts out of your hands and allow you to focus on what you do best - selling real estate. They'll handle all the different forms of marketing that will help make that possible, including traditional marketing methods like TV and print advertising, as well as digital marketing methods, such as social media marketing and website optimization.
Should I Hire a Marketing Agency for My Real Estate Agency?
For some agencies, it may not make sense to hire a marketing agency. If they're small or just starting out, most of those efforts can be taken care of in-house by a receptionist or even the agents themselves. As you grow, however, you'll want to hire a real estate agent marketing service to advertise the individual skills that each agent has, their specific listings, and create points of contact between potential buyers and agents.
Hiring an agency also takes the guesswork out of things. While most real estate brokerages are very adept at describing what makes each home separate from the other and talking about advantages and disadvantages, understanding search engine optimization and Facebook advertising takes time - time that you don't have if you're trying to scale an agency. It also requires creating a comprehensive strategy for your business instead of just shooting from the hip. A real estate broker marketing service crafts a plan for your agents that revolves around their needs and their goals.
You certainly don't need a real estate broker marketing service for your business, but having one makes it much easier to grow your business in a way that keeps the focus (and the stress) on the part of the business that you love the most - real estate.