Posted on: 11 March 2018Share
Political studies are important each year so the public can have a general idea of the predicted outcome for elections. If you are trying to gain a well-rounded sample of people for studies, using a few different approaches can help.
Integrate Automated Surveys
Using a phone bank is an easy way to gain a wider perspective on the voting habits of people in your area or across the country. This also gives you the opportunity to formulate a few simple questions so you can gauge how your sample will vote and make sure the questions are asked in an unbiased manner. Under normal circumstances, when a researcher asks questions over the phone, even simple changes in their tone or the way they ask pre-formulated questions can lead to bias. Automated surveys also work well to save time and money gaining basic information, so you can preserve resources for more in-depth surveys, such as focus groups or exit polling.
Focus On The Middle-Ground
Depending on the specific election you are studying, you might want to focus on eligible voters who consider themselves moderates. In national elections, states that could lean one way or the other should be your focus for information. On a national level, there are states that historically vote for the same party. It is generally a waste of resources to spend too much time and money studying people from these states. Since it is often the "swing states" or moderate voters in a particular state that might shift the balance between candidates, you will have a more accurate picture of the way people are voting and what issues are more important in each election.
Include More Focus Groups
Focus groups are a good way of collecting information beyond how people are going to vote. You can use your preliminary information from other types of research, such as automated surveys, to gather a representative sample of eligible voters to discuss issues in a respectful manner. You can dig deeper into the reason people vote for specific candidates. More often than not, people generally vote for the same party regardless of the candidate. Furthermore, you can also discuss which issues are most important during campaigns. In many cases, the true concerns of the public fall by the wayside and most of the focus are on "mudslinging" between two or more candidates.
Political polling services are more than just seeing how people vote. They can be utilized to give voters more of a voice during election years and allow the public to learn more about the important issues in their community.