Posted on: 22 December 2016Share
In an age where digital advertising seems to be getting the most attention, there is still a lot to be said for traditional forms of marketing. After all, people don't curse at the sight of a billboard like they do an internet pop-up ad. They are more likely to think favorably of a company if they see a billboard that they enjoy, rather than an internet ad that they are not receptive to considering. Billboard ads can be a definitive form of advertising for your company, and if you want to have people welcome the sight of your billboard, you need to make sure that it is a joy to behold. Here are some essential ways that you can make your billboard ad more fun and memorable.
Simplify the Ad as Much as Possible
You don't need a complex ad on a billboard. Save complex ads for television spots or radio ads. For a billboard, keep the message extremely simple and to the point. Don't try to incorporate a lot of ideas into one billboard. Whatever you do, don't try to pack a ton of information into the ad. Don't make the image a complex one, either. Instead, hone in one specific, simple message and focus on telling it. You need potential customers to be able to grasp what you are trying to say in a matter of seconds because that is the typical length of time they will be exposed to your billboard. A simple ad will be a lot more fun to see and appreciate.
Use Humor to Take the Sting Out of a Serious Message
Sometimes you need to convey a serious message on a billboard. For example, if you aim to capture the interest of people who need diabetic care supplies, you need to emphasize how important it is for people to take care of their feet and other vulnerable body parts that the disease can ravage. To avoid scaring people and making them look away from an ad with such a serious message, add a touch of humor that addresses how difficult self-care can be even when the stakes are really high. That way, even people who don't have diabetes can laugh along and want to look at the ad, and they will remember to spread the word to others who they encounter with the issues.
Heighten the Message with the Basic Design Elements
Realize that simple design elements like the background colors you choose or fonts you use can make a big difference in the ad. The fonts that you use to convey the message of your billboard can make a difference in how people perceive the product or service you are offering. For example, an ad for a haunted house can draw a lot more attention when it uses "spooky" fonts that accentuate the fact that guests are in for a fun, scary time. Otherwise, when passing such an ad, they may think you advertising some other kind of house or attraction, or they may even mistake it for a real estate ad when they only have seconds to assess your message.
Finally, keep in mind that having a billboard ad is a great way to connect with people. It enables your company to be a part of the fabric of people's day as they make their way to school, work, and play. Some people even give instructions based on the billboards that they come across. Be sure to amplify the joy and aesthetics of your ad with the above tips. Contact a company like Outdoor Networks to learn more.